Senior Art Director
Teladoc Health
Art Director
Mental Health Social Media Testing
The Idea
Test ads on Meta to identify which mental health service imagery and messaging resonate most with audiences, then develop optimized campaigns based on those insights.
Concept / Design / Art Direction
Copy: Mariah Lusian
Animation: Santiago Descalzo & Micaela Guzmán Farias
Phase 1: Imagery
Winner
Winner
Video call
Virtual tablet
Satisfying
Testimonial
App UI
Phase 2: Messaging
Winner
Value props
Emotion
Price
Conditions-focused
Therapist Selection
Phase 3: Optimization
Winner
App UI
Conditions-focused
Lifestyle
Weight Management Social Media Testing
The Idea
Test ads on Meta to identify which weight management service imagery and messaging resonate most with audiences, then develop optimized campaigns based on those insights.
Concept / Design / Art Direction
Copy: Mariah Lusian
Animation: Santiago Descalzo & Micaela Guzmán Farias
App UI
Price
Testimonial
Winner
Satisfying
Testimonial
Convenience
24/7 Care Social Media Testing
The Idea
Test ads on Meta to identify which 24/7 care service imagery and messaging resonate most with audiences, then develop optimized campaigns based on those insights.
Concept / Design / Art Direction
Copy: Mariah Lusian
Animation: Santiago Descalzo & Micaela Guzmán Farias
Phase 1: Imagery
Winner
Virtual tablet
Lifestyle
Testimonial
Video call
App UI
Phase 2: Messaging
Winner
Value props
Convenience
Emotion
Price
Quality Providers
Diabetes Management Imagery Testing
The Idea
Test ads on Meta to identify which diabetes management service imagery resonate most with audiences.
Concept / Design / Art Direction
Copy: Mariah Lusian
Animation: Micaela Guzmán Farias
Winner
App UI
Coaching
Devices
Testimonial
Test Strips
Lifestyle
24/7 Care YouTube Ads
The Idea
Improve brand awareness and boost registration for 24/7 care for Teladoc Health using key benefits.
Price
Concept / Design / Art Direction / Producer
Copy: Mariah Lusian
Animation: Santiago Descalzo & Micaela Guzmán Farias
Personalized
Time
Virtual First Care Messaging Test
The Idea
Virtual First members, who start with virtual appointments before accessing in-person care, are a core audience this year. We want to learn what messaging resonates the most with them.
Concept / Design / Art Direction
Copy: Mariah Lusian
Animation: Santiago Descalzo
Winner
Time Convenience
Quality Providers
Travel Convenience
Cost
Dermatology Imagery Social Media Test
The Idea
Boost traffic to our dermatology page by testing different condition-focused imagery to see which sparks the most registrations.
Concept / Design / Art Direction
Copy: Mariah Lusian
Animation: Micaela Guzmán Farias
Acne
Rash
Clear skin
Winner
Chronic Care Management Test
The Idea
Identify which chronic care management service resonates most with our audiences, as well as bring awareness to the no cost aspect of our products.
Concept / Design / Art Direction
Copy: Mariah Lusian
Animation: Micaela Guzmán Farias
Winner
General
Weight Management
Diabetes Management
Mental Health Response Meme Trend
The Brief
Gen Z is processing their therapy with humor, starting the “when my card declines at therapy trend”. It's revealing the importance Gen Z places on therapy and that they seek help budgeting for it.
The Idea
Let's join in on the trend and ensure that insurance and personal costs are blatantly spelled out for Gen Z patients, empowering them to feel in control of their journeys.
Concept / Art Direction / Design
Created with Mariah Lusian and Santiago Descalzo
Digital Display Michigan ads
The Brief
Target residents in three major Michigan cities in an awareness effort to the affordable, quality care we provide. The key cities are Detroit, Flint, and Grand Rapids.
The Idea
Knowing that Michigan residents use their hand as a map for their state, we designed an animation for each city.
Concept / Art Direction / Design
Created with Mariah Lusian and Santiago Descalzo
Digital Display Out-of-Home Ads
Grand Rapids Market
Flint Market
Detroit Market
Fake out-of-home Michigan ads
The Brief
Target Michigan residents to build brand awareness for Teladoc Health during the time of the Football Rose Bowl on paid media.
The Idea
Create stop-worthy digital fake out of home ads leveraging the iconic Michigan "Big House" stadium.
Concept / Art Direction / Design
Created with Mariah Lusian and Santiago Descalzo
Social Media Videos
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